Research & Resources

Access research, industry trends, brand and marketing strategies.

Annual Brand Attitudes and Awareness Studies

Explore research and studies on awareness, visitation and much more.

Brand Guidelines

To ensure the strength of our brand, consistency in how the brand is represented is critical. Check here for guidance.

Economic Impact Studies

Every two years, the Office of Tourism works with Tourism Economics to determine and report the economic impact of tourism in Connecticut. Check back here for the latest report.

Digial Asset Mangement Library

Find the right images to support your marketing efforts.

Tourism Insights Program

Explore research and studies on economic impact results, US Travel research, and much more.

Tourism Marketing Resources

Here, you can find an assortment of other marketing information and resources generated by the Office of Tourism.


To learn more about partnerships with the Connecticut Office of Tourism, contact our office. For information about being featured on, contact:

Jean Hebert,
Publications and Website Administrator

[email protected]

(860) 500-2375

Robert Damroth,
Internet & Web Marketing Associate

[email protected]

(860) 500-2349