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Access research, industry trends, brand and marketing strategies.
Access strategic marketing plans here.
Spring/Summer 2019 Media Overview
An overview of the Spring/Summer 2019 Media Strategy for the Connecticut Office of Tourism.
Explore research and studies on economic impact results, USTravel research, and much more.
Economic Impact of Travel in Connecticut - 2017
Tourism is big business in Connecticut. Conducted by Tourism Economics, one of the world's leading tourism-related research firms, the most recent economic impact study found that tourism in Connecticut generated:
Explore research and studies on awareness, visitation and much more.
Annual Brand Attitudes and Awareness Study
The Office of Tourism commissions a third party study every year to gage the target audience’s perspectives on visiting Connecticut and key competitors.
CTvisit.com is a great resource for visitors and residents alike, but it’s also a strong platform for partners. Learn more about using it to optimize your business.
COVID-19 still is having an impact of the visitors that are coming to CTvisit.com. While the visits to CTvisit.com in July recorded a 2020 high of 620,815 visits, compared to July 2019 visitation is down over 49%. On the brighter side, our overall 2020 year to date percentage is a little over 33% behind 2019, which could have been worse considering the circumstances.
Explore research and studies on seasonal results reports, trackers, and much more.
Summer 2019 Marketing Program Results
Due largely to a test-and-learn strategy and improved analytics tools, 2019’s summer program saw strong gains in efficiency and performance metrics despite a reduced budget.
Find guidelines, logos and tips for marketing the Connecticut brand here.
To help you incorporate the Connecticut brand into your marketing efforts, we have prepared comprehensive brand guidelines. These guidelines have also been versioned for communications within the U.S and international markets
Digial Asset Mangement Library
The Connecticut Office of Tourism has an online photo library (Digital Asset Management System) that you can view to select images for your use. Further information on usage rights and using the library can be found through the "How to Use" menu at the top of the media library home page.
To learn more about partnerships with the Connecticut Office of Tourism, contact our office. For information about being featured on CTvisit.com, contact: