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Access research, industry trends, brand and marketing strategies.
Access strategic marketing plans here.
Winter 2020-2021 Marketing Plan
Overview of Connecticut Office of tourism Winter 2020-2021 Marketing Plan
Explore research and studies on economic impact results, USTravel research, and much more.
Tourism Insights Program - November/December 2020
Explore research and studies on awareness, visitation and much more.
Annual Brand Attitudes and Awareness Study
The Office of Tourism commissions a third party study every year to gage the target audience’s perspectives on visiting Connecticut and key competitors.
CTvisit.com is a great resource for visitors and residents alike, but it’s also a strong platform for partners. Learn more about using it to optimize your business.
While CTvisit.com is continuing to attract fewer site visitors than our record year of 2019, in response to COVID-19, the amount of leads/click throughs to our partner websites increased 122% over November of 2019 (153,703 in 2020 vs 69,199 in 2019).
Explore research and studies on seasonal results reports, trackers, and much more.
2020 Fall Marketing Results
The Office of Tourism’s fall campaign sought to mitigate the impact of COVID-19 on the state’s tourism industry. Building upon the successful "So Good To See You, Connecticut" campaign from the summer, was updated for the fall to inspire state residents and nearby visitors to explore all there is to see/do in CT safely.
Find guidelines, logos and tips for marketing the Connecticut brand here.
To help you incorporate the Connecticut brand into your marketing efforts, we have prepared comprehensive brand guidelines. These guidelines have also been versioned for communications within the U.S and international markets
Digial Asset Mangement Library
The Connecticut Office of Tourism has an online photo library (Digital Asset Management System) that you can view to select images for your use. Further information on usage rights and using the library can be found through the "How to Use" menu at the top of the media library home page.
To learn more about partnerships with the Connecticut Office of Tourism, contact our office. For information about being featured on CTvisit.com, contact: