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Tourism Insights Program
Explore research and studies on economic impact results, US Travel research, and much more.
Tourism Insights Program - December 2020/January 2021
Each month, the Office of Tourism fields research tracking target audience sentiment regarding travel as we come out of the pandemic. These reports include insights on tactics you can apply in your business right away.
Annual Brand Attitudes and Awareness Studies
Explore research and studies on awareness, visitation and much more.
2018 Annual Brand Attitudes and Awareness Study
The Office of Tourism commissions a third party study every year to gauge the target audience’s perspectives on visiting Connecticut and key competitors.
Economic Impact Studies
Every two years, the Office of Tourism works with Tourism Economics to determine and report the economic impact of tourism in Connecticut. Check back here for the latest report.
2017 Economic Impact of Travel in Connecticut
The Office of Tourism commissions a third party study every year to gauge the target audience’s perspectives on visiting Connecticut and key competitors.
Tourism Marketing Resources
Here, you can find an assortment of other marketing information and resources generated by the Office of Tourism.
2019 – Tourism Marketing Fact Sheet
Key facts about the state's tourism marketing budget, initiatives, and results.
Brand Guidelines
To ensure the strength of our brand, consistency in how the brand is represented is critical. Check here for guidance.
Brand Manual
To help you incorporate the Connecticut brand into your marketing efforts, we have prepared comprehensive brand guidelines. These guidelines have also been versioned for communications within the U.S and international markets.
Digial Asset Mangement Library
Find the right images to support your marketing efforts.
Digial Asset Mangement Library
The Connecticut Office of Tourism has an online photo library (Digital Asset Management System) that you can view to select images for your use. Further information on usage rights and using the library can be found through the "How to Use" menu at the top of the media library home page.