Spring/Summer 2019 Media Overview

An overview of the Spring/Summer 2019 Media Strategy for the Connecticut Office of Tourism.

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Economic Impact of Travel in Connecticut - 2017

Tourism is big business in Connecticut. Conducted by Tourism Economics, one of the world's leading tourism-related research firms, the most recent economic impact study found that tourism in Connecticut generated:

• $15.5 billion in business sales supported by traveler spending
• $2.2 billion in tax revenues, including $960 million in state/local taxes
• 84,254 jobs directly supported by tourism (total of 123,500 both direct/indirect jobs).

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Annual Brand Attitudes and Awareness Study

The Office of Tourism commissions a third party study every year to gage the target audience’s perspectives on visiting Connecticut and key competitors.

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September 2020

While CTvisit.com is continuing to attract fewer site visitors than our record year of 2019 in response to COVID-19, in September 2020 over 45% of our site's visitors accounted for referrals to our industry partners website's. Additionally with over 290,000 page views to our partner's listing pages this September, that eclipsed the 280,000 listing page views from September 2019.

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2020 Summer Marketing Results

The Office of Tourism’s summer campaign sought to mitigate the tremendous impact of COVID-19 on the state’s tourism industry. TV, video, social media, content marketing and PR helped drive incremental visitors to tourism businesses. View this report for details.

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Brand Manual

To help you incorporate the Connecticut brand into your marketing efforts, we have prepared comprehensive brand guidelines. These guidelines have also been versioned for communications within the U.S and international markets

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Digial Asset Mangement Library

The Connecticut Office of Tourism has an online photo library (Digital Asset Management System) that you can view to select images for your use. Further information on usage rights and using the library can be found through the "How to Use" menu at the top of the media library home page.

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