Check here for information about the results generated by the Office of Tourism's marketing efforts and related industry performance.
Campaign Results Decks
Explore research and studies on seasonal results reports, trackers, and much more.
2021-22 Winter "The State I'm In" Campaign Results
The Office of Tourism’s "The State I'm In" Winter 2021-22 campaign review.
Tourism Tracker Results
Stay up to date on how tourism marketing initiatives are progressing in Connecticut. Take a look at the latest facts and figures in our latest report.
Tourism Tracker - April 2018
With your continued partnership, Connecticut tourism has once again proven to be a strong contributor to our state’s economy.
CTvisit.com is a great resource for visitors and residents alike, but it’s also a strong platform for partners. Learn more about using it to optimize your business.
August 2022 - CTvisit.com continued to set a yearly record pace. We had over 1 million visits to the site in August a 26.27 % increase over August 2021. The 1 million plus visits in August did continue our year-to-date increase over 2021 through the end of August to 7.31%. Additionally this August's monthly referrals to our in state tourism industry partner websites produced over 500,000 leads, an average of over 16,000 outbound clicks to our partners sites per day.