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Press hits, or public relations results, are another key component supporting Connecticut tourism partners. Whether it's coverage on a news program, a feature in a travel magazine, a weekly radio round-up or giveaway, PR continues to be a creative and powerful measure for driving tourism. Here are a few examples of how our PR efforts have supported partners:
An average of 800–1,000 partners a year from every corner of the state are featured in public relations efforts.
The Office of Tourism's public relations efforts result in around 1 billion impressions a year.
View recent press releases.
Print and online article highlight places to ice fish in Connecticut.
Online article highlighting places to ice fish in Connecticut.