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Press hits, or public relations results, are another key component supporting Connecticut tourism partners. Whether it's coverage on a news program, a feature in a travel magazine, a weekly radio round-up or giveaway, PR continues to be a creative and powerful measure for driving tourism. Here are a few examples of how our PR efforts have supported partners:
An average of 800–1,000 partners a year from every corner of the state are featured in public relations efforts.
The Office of Tourism's public relations efforts result in around 1 billion impressions a year.
View recent press releases.
Print article highlighting the Connecticut Office of Tourism giving a virtual experience of the vendors who would have been at the Connecticut Building at the Big E in 2020.
Weekly radio and online spot highlighting what to do and see in Connecticut.
Online article highlighting the business forecast for the tourism foliage season.
Online article highlighting the Connecticut Office of Tourism giving a virtual experience of the vendors who would have been at the Connecticut Building at the Big E in 2020.
Featuring: Connecticut's Beardsley Zoo | Florence Griswold Museum | Little Taste of Texas | Mohegan Sun | Sweet Wind Farm Sugarhouse & Farm Stand | The Mark Twain House & Museum | Town of Enfield | Town of Newtown