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Press hits, or public relations results, are another key component supporting Connecticut tourism partners. Whether it's coverage on a news program, a feature in a travel magazine, a weekly radio round-up or giveaway, PR continues to be a creative and powerful measure for driving tourism. Here are a few examples of how our PR efforts have supported partners:
An average of 800–1,000 partners a year from every corner of the state are featured in public relations efforts.
The Office of Tourism's public relations efforts result in around 1 billion impressions a year.
View recent press releases.
Print and online article highlight places to ice fish in Connecticut.
Published: 2020-12-29
Featuring: Bantam Lake | Bigelow Hollow State Park | Burr Pond State Park | Mount Tom State Park | Squantz Pond State Park | Town of Coventry | Town of Mansfield | Town of New Hartford
Weekly radio and online article highlighting things to do and see in Connecticut.
Published: 2020-12-29
Featuring: City of Hartford | Ski Sundown | The Wharf Restaurant | TheaterWorks | Vaughan's Public House
Online article highlighting places to ice fish in Connecticut.
Published: 2020-12-28
Featuring: Bantam Lake | Bigelow Hollow State Park | Burr Pond State Park | Mount Tom State Park | Town of Coventry | Town of Mansfield | Town of New Hartford
Online article highlighting ways to safely welcome the new year.
Published: 2020-12-28
Featuring: City of Hartford | Ski Sundown | TheaterWorks | Vaughan's Public House
Online article highlighting the Wadsworth Atheneum.
Published: 2020-12-22
Featuring: Wadsworth Atheneum Museum of Art