Check here for information about the results generated by the Office of Tourism's marketing efforts and related industry performance.
Campaign Results Decks
Explore research and studies on seasonal results reports, trackers, and much more.
2020 Fall Marketing Results
The Office of Tourism’s fall campaign sought to mitigate the impact of COVID-19 on the state’s tourism industry. Building upon the successful "So Good To See You, Connecticut" campaign from the summer, was updated for the fall to inspire state residents and nearby visitors to explore all there is to see/do in CT safely.
Tourism Tracker Results
Stay up to date on how tourism marketing initiatives are progressing in Connecticut. Take a look at the latest facts and figures in our latest report.
Tourism Tracker - April 2018
With your continued partnership, Connecticut tourism has once again proven to be a strong contributor to our state’s economy.
CTvisit.com is a great resource for visitors and residents alike, but it’s also a strong platform for partners. Learn more about using it to optimize your business.
May 2021 CTvisit.com continued the good progress that had started in March of this year. Through the strength of the Drinks on Us campaign in collaboration with the Connecticut Restaurant Association, we had over 703,000 visits to the site in May. This was an over 128% increase compared to May of 2020. Additionally this May's monthly visitation to CTvisit.com was at a level that exceeded monthly traffic to the site for any month in 2020.