Check here for information about the results generated by the Office of Tourism's marketing efforts and related industry performance.
Campaign Results Decks
Explore research and studies on seasonal results reports, trackers, and much more.
2020 Fall Marketing Results
The Office of Tourism’s fall campaign sought to mitigate the impact of COVID-19 on the state’s tourism industry. Building upon the successful "So Good To See You, Connecticut" campaign from the summer, was updated for the fall to inspire state residents and nearby visitors to explore all there is to see/do in CT safely.
Tourism Tracker Results
Stay up to date on how tourism marketing initiatives are progressing in Connecticut. Take a look at the latest facts and figures in our latest report.
Tourism Tracker - April 2018
With your continued partnership, Connecticut tourism has once again proven to be a strong contributor to our state’s economy.
CTvisit.com is a great resource for visitors and residents alike, but it’s also a strong platform for partners. Learn more about using it to optimize your business.
June 2021 CTvisit.com continued the good progress that had started in March of this year. We had over 806,000 visits to the site in June. This was an over 109% increase compared to June of 2020 and increased our year-to-date traffic to 59% over 2020. Additionally this June's monthly visitation to CTvisit.com was at a level that exceeded monthly traffic to the site for any month in 2020 with the last time CTvisit.com had this much monthly traffic was back in June of 2019.