Check here for information about the results generated by the Office of Tourism's marketing efforts and related industry performance.
Campaign Results Decks
Explore research and studies on seasonal results reports, trackers, and much more.
2021-22 Winter "The State I'm In" Campaign Results
The Office of Tourism’s "The State I'm In" Winter 2021-22 campaign review.
Tourism Tracker Results
Stay up to date on how tourism marketing initiatives are progressing in Connecticut. Take a look at the latest facts and figures in our latest report.
Tourism Tracker - April 2018
With your continued partnership, Connecticut tourism has once again proven to be a strong contributor to our state’s economy.
CTvisit.com is a great resource for visitors and residents alike, but it’s also a strong platform for partners. Learn more about using it to optimize your business.
May 2022 - CTvisit.com fell below the amount of visits it received in a month compared to the previous year. We had over 405,000 visits to the site in May an 42.29% decrease over May 2021. The 405,000 plus visits in May did continue our year-to-date increase over 2021 through the end of May to 18.27%. Additionally this May's monthly referrals to our in state tourism industry partner websites produced over 179,000 leads and average of over 5,800 outbound clicks to our partners sites per day!