Check here for information about the results generated by the Office of Tourism's marketing efforts and related industry performance.
Campaign Results Decks
Explore research and studies on seasonal results reports, trackers, and much more.
2021-22 Winter "The State I'm In" Campaign Results
The Office of Tourism’s "The State I'm In" Winter 2021-22 campaign review.
Tourism Tracker Results
Stay up to date on how tourism marketing initiatives are progressing in Connecticut. Take a look at the latest facts and figures in our latest report.
Tourism Tracker - April 2018
With your continued partnership, Connecticut tourism has once again proven to be a strong contributor to our state’s economy.
CTvisit.com is a great resource for visitors and residents alike, but it’s also a strong platform for partners. Learn more about using it to optimize your business.
December 2022 - CTvisit.com had set back month in December 2022. We had over 378,000 visits to the site in December a 14.13% decrease over December 2021. The 378,000 plus visits in December did continue our year-to-date increase over 2021 through the end of December to 2.18%. The 2022 year end visitors number eclipsed over 7.1 million! Additionally this November's monthly referrals to our in state tourism industry partner websites produced over 231,000 leads, an average of over 7,400 outbound clicks to our partners sites per day. For the year of 2022, the total number of referrals to our industry partner websites was over 3.6 million!