Check here for information about the results generated by the Office of Tourism's marketing efforts and related industry performance.
Campaign Results Decks
Explore research and studies on seasonal results reports, trackers, and much more.
2021 Fall "Full Color Connecticut" Campaign Results
The Office of Tourism’s "Full Color Connecticut" Fall 2021 campaign review.
Tourism Tracker Results
Stay up to date on how tourism marketing initiatives are progressing in Connecticut. Take a look at the latest facts and figures in our latest report.
Tourism Tracker - April 2018
With your continued partnership, Connecticut tourism has once again proven to be a strong contributor to our state’s economy.
CTvisit.com is a great resource for visitors and residents alike, but it’s also a strong platform for partners. Learn more about using it to optimize your business.
December 2021 CTvisit.com continued the good progress that had started in March of this year and closed the year strong. We had over 441,000 visits to the site in December a 41% increase over December 2020. This increased our year-to-date traffic to 52% over 2020. This brought our site visits to 6,970,560 in 2021, which established a new record for visits to CTvisit.com in a calendar year. The previous record was set in 2019 of 6,934,716. Additionally this December's monthly referrals to our in state tourism industry partner websites produced over 139,000 leads and average of over 4,400 outbound clicks to our partners sites per day!