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Press hits, or public relations results, are another key component supporting Connecticut tourism partners. Whether it's coverage on a news program, a feature in a travel magazine, a weekly radio round-up or giveaway, PR continues to be a creative and powerful measure for driving tourism. Here are a few examples of how our PR efforts have supported partners:
An average of 800–1,000 partners a year from every corner of the state are featured in public relations efforts.
The Office of Tourism's public relations efforts result in around 1 billion impressions a year.
View recent press releases.
Online article highlighting train events that are happening this holiday season.
Published: 2020-11-27
Featuring: Essex Steam Train & Riverboat | The Shore Line Trolley Museum
Online article highlighting locally made gifts.
Published: 2020-11-27
Featuring: Lavender Pond Farm
Online article highlighting rule changes for road races for Thanksgiving.
Published: 2020-11-25
Featuring:
Online article highlighting holiday day trips from NYC.
Published: 2020-11-25
Featuring: Lighthouse Point Park | Olde Mistick Village
Online article highlight places to visit around Thanksgiving.
Published: 2020-11-24
Featuring: Connecticut River Museum | Essex Steam Train & Riverboat