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Email Marketing

Participate in Our New Campaign

Participate in Our New Campaign

Overview: Our new winter campaign, The State I’m In, showcases a vibrant, authentic view of Connecticut — and features real visitors’ experiences! Check out a few of our newest billboards below, which display real photos from real people who love the state. Want to participate? Next time you post in your favorite Connecticut location, use the hashtag #StateImInCT — you may even get the chance to be featured in the campaign!

Audience: Consumer

Sent: 2022-01-18

Click here to view the email

Featuring: City of Stamford | On Track Karting | Ski Sundown | Sugar Factory American Brasserie | TAO Asian Bistro & Lounge | The Goodwin Hotel | The Maritime Aquarium at Norwalk | The Wheel

Connecticut Loves The State I'm In

Connecticut Loves The State I'm In

Overview: We’re thrilled to report that our latest campaign, The State I'm In, has been an unmatched success so far. The State I’m In aims to create a more current perception of Connecticut — one that is vibrant, diverse, youthful, and full of surprising experiences. Among an integrated mix of marketing tactics, the campaign includes billboards that feature authentic, user-generated photos from residents, visitors and influencers, as well as vibrant new TV spots which use spoken word poetry to challenge misperceptions about the state. The campaign is generating a strong, positive response from consumers — even more than previous campaigns. Here are some highlights

Audience: Industry

Sent: 2022-02-17

Click here to view the email

Featuring: BAR | Backyard Adventure UTV Tours | Barn Loft & Treehouse | Bushnell Park | Chatfield Hollow State Park | City of Hartford | City of Stamford | Dockside Brewery & Waterfront Biergarten | East Rock Park | Historic Downtown Mystic | Historic Pratt Street | On Track Karting | Oxford Axe Throwing | People's State Forest | Powder Ridge Mountain Park & Resort | Short Beach | Ski Sundown | Spring Hill Vineyards | Stegosaurus | Sugar Factory American Brasserie | Sunnybrook State Park | TAO Asian Bistro & Lounge | The Bushnell Center for the Performing Arts | The Goodwin Hotel | The Knowlton | The Maritime Aquarium at Norwalk | The Wheel | Town of Canaan | Town of Griswold | Town of Naugatuck | Uncle Buck's Fish Bowl & Grill | Wadsworth Atheneum Museum of Art | Walnut Beach | Winvian Farm

Recent Press

Tell Me Something Good About Connecticut: CT Mag's Best New Restaurants

WRCH-FM, WRCH-FM Online

Weekly radio and online spot highlighting things to do and see in Connecticut.

 

Published Date: 2022-01-18

Featuring: City of Milford | The Charles | The Wheel | Town of Litchfield | Town of Mystic

La Hora del Café

El Mundo Boston

Online article highlighting places for coffee in Connecticut.

Published Date: 2022-02-25

Featuring: City of Hartford | City of Stamford | The Wheel