Connecticut Loves The State I'm In

Overview: We’re thrilled to report that our latest campaign, The State I'm In, has been an unmatched success so far. The State I’m In aims to create a more current perception of Connecticut — one that is vibrant, diverse, youthful, and full of surprising experiences. Among an integrated mix of marketing tactics, the campaign includes billboards that feature authentic, user-generated photos from residents, visitors and influencers, as well as vibrant new TV spots which use spoken word poetry to challenge misperceptions about the state. The campaign is generating a strong, positive response from consumers — even more than previous campaigns. Here are some highlights

Audience: Industry

Sent: 2022-02-17

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Featuring: BAR | Backyard Adventure UTV Tours | Barn Loft & Treehouse | Bushnell Park | Chatfield Hollow State Park | City of Hartford | City of Stamford | Dockside Brewery & Waterfront Biergarten | East Rock Park | Historic Downtown Mystic | Historic Pratt Street | On Track Karting | Oxford Axe Throwing | People's State Forest | Powder Ridge Mountain Park & Resort | Short Beach | Ski Sundown | Spring Hill Vineyards | Stegosaurus | Sugar Factory American Brasserie | Sunnybrook State Park | TAO Asian Bistro & Lounge | The Bushnell Center for the Performing Arts | The Goodwin Hotel | The Knowlton | The Maritime Aquarium at Norwalk | The Wheel | Town of Canaan | Town of Griswold | Town of Naugatuck | Uncle Buck's Fish Bowl & Grill | Wadsworth Atheneum Museum of Art | Walnut Beach | Winvian Farm

Explore the Unexpected

Overview: There’s always more to see in Connecticut. Make this the year you explore the unexpected! Check out these foodie scenes and boozy brunches, nightclubs, skydiving, aerial yoga spots, live music venues and more — perfect for the young and the young at heart.

Audience: Consumer

Sent: 2022-02-24

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Featuring: Adventure Rooms | Aquila's Nest Vineyards | Arch Street Tavern | Avalon Nightclub | Avon Theatre Film Center | BAR | Backyard Adventure UTV Tours | Bank & Bridge Brewery | Barcade | Barcelona West Hartford | Barker Character, Comic & Cartoon Museum | Barn Loft & Treehouse | Bartaco - West Hartford | Bear's Smokehouse (Hartford) | Bear's Smokehouse (New Haven) | Bear's Smokehouse (South Windsor) | Bear's Smokehouse (Windsor) | Black Hall Outfitters - Old Lyme | Black Hall Outfitters - Westbrook | Black-Eyed Sally's Southern Kitchen & Bar | Blue Spruce Farm | Brass City Raceway & Axe Throwing | Brignole Vineyards | Buttonwood Tree Performing Arts Center | Captain Grant's, 1754 | Captain John's Tiki Tours | Cava Restaurant | Chatfield Hollow State Park | Chelsea Piers Connecticut | Chez Est | City Climb Gym | City of Bridgeport | City of Hartford | City of Norwich | City of Stamford | Club Getaway | College Street Music Hall | Covered Bridge Electric Bike Rental | Crown & Hammer Restaurant & Pub | Dockside Brewery & Waterfront Biergarten | Elbow Room | Eli Cannon's Tap Room | Elicit Brewing Company | Elizabeth's Farmhouse | Elm City Party Bike | Engine Room | Escape 101 | Escape New Haven | Evening Sky Brewing Company | Fairfield Theatre Company | Fascia's Chocolates | Finnegan's Farm, West | Firehouse 12 | Foundry Kitchen & Tavern | Fox Farm Brewery | Foxwoods Resort Casino | Frank Pepe Pizzeria Napoletana - New Haven | Garde Arts Center | Geronimo Bar & Grill | Getaway Machimoodus | Gillette Castle State Park | Gouveia Vineyards | Hard Rock Cafe at Foxwoods | Hartford Flavor Company | Hartford Healthcare Amphitheater | Hawk Ridge Winery | HighFlyer Zipline at Foxwoods Resort Casino | Hog River Brewing Company | Hops on the Hill Brewery | House of 1833 B&B | IT Adventure Ropes Course | Infinity Music Hall & Bistro (Norfolk) | Infinity Music Hall (Hartford) | Ives Concert Park | J Restaurant & Bar | Jorgensen Center for the Performing Arts | Katharine Hepburn Cultural Arts Center and Museum | Kent Falls State Park | Lake Compounce Campground | Lake Compounce Theme Park | Lamothe's Sugar House | Levitt Pavilion for the Performing Arts | Litchfield County Axe House | Litchfield Distillery | Luce | Market Place Tavern | Millwright's Restaurant | Mind Factory Escape Games | Mohegan Sun Arena | Monster Mini Golf | Monza World Class Karting at Foxwoods | Music Mountain | New England Cider Company | Nomads Adventure Quest | Norwalk Art Space | Norwalk Concert Hall | OKO | Oak & Almond | On Track Karting | Oyster Club | PEZ Visitor Center | Painting with a Twist | Panic Room | Parkville Market | Pedal Cruise Connecticut | People's State Forest | Pine & Iron Axe Throwing - New Haven | Plan B Burger Bar (Simsbury) | Present Company | Prime Climb Mountain Fun | Real Art Ways | Red 36 | Ridgefield Playhouse | River - A Waterfront Restaurant & Bar | Rock Climb Fairfield | Rockin' Jump Trampoline Park - Trumbull | Ron-A-Roll Indoor Roller Skating Center | Rooftop 120 | Rowanwood Farm | Sally's Apizza | Saltwater Farm Vineyard | Saybrook Point Resort & Marina | Seaside Shadows Haunted History Tours | Shrine at Foxwoods | Side Door Jazz Club | Sift Bake Shop | Sign of the Whale | Simsbury Meadows Performing Arts Center | Sky Zone - Norwalk | Skydive Danielson | Smash Avenue | SoNo Nightlife | SportsCenter of Connecticut | Sticks and Stones Farm | Stone Age Rock Gym | Stony Creek Brewery | Sunset Meadow Vineyards | Supercharged Powered by Mohegan Sun - Indoor Karting & Trampoline Park | Swyft | TAO Asian Bistro & Lounge | Taste of New Haven Tours | Tavern at Graybarns | Taylor Brooke Brewery | Terrain Garden Cafe | The Aldrich Contemporary Art Museum | The Beer Garden at Shippan Landing | The Bijou Theatre | The Bushnell Center for the Performing Arts | The Courthouse Bar & Grille | The Hops Company | The Knowlton | The Library | The Palace Theatre | The Place 2 Be | The Russian Lady | The Scorpion Bar | The Stand | The Study at Yale | The Vault Virtual Reality | The Webster | The Wine Press | Thrillz High Flying Adventure Park | Toad's Place | Town of Bethlehem | Town of Canaan | Town of Canton | Town of Cornwall | Town of Deep River | Town of Essex | Town of Granby | Town of Greenwich | Town of Griswold | Town of Guilford | Town of Kent | Town of Litchfield | Town of Mystic | Town of Naugatuck | Town of Plainville | Town of Salisbury | Town of Southington | Town of Stonington | Town of Thompson | Town of West Hartford | Town of Woodbridge | Toyota Oakdale Theatre | Two Roads Brewing Company | Union Street Tavern | Viron Rondo Osteria | Vista Lounge | Wall to Wall: The New London Mural Walk | Warner Theatre | West Hartford Center | Westville Music Bowl | Willimantic Brewing Company | Winvian Farm | Wolf Den at Mohegan Sun | Woolley Acres Farm | Woolsey Hall | Wurst Haus | XL Center | Xfinity Theatre | Xperiment Virtual Reality

State Launches Third Consecutive $1 Million Seasonal Tourism Ad Campaign

CT By the Numbers

Online article highlighting the Connecticut Office of Tourism's "The State I'm In" winter campaign.

Published Date: 2021-12-20

Featuring: BAR | Backyard Adventure UTV Tours | Dockside Brewery & Waterfront Biergarten | East Rock Park | Historic Downtown Mystic | Historic Pratt Street | Powder Ridge Mountain Park & Resort | The Knowlton | Town of Griswold

Tell Me Something Good About Connecticut: Spring Fun

WRCH-FM, WRCH-FM Online

Weekly radio and online spot highlighting things to do and see in Connecticut.

Published Date: 2022-03-15

Featuring: The Knowlton | The Last Green Valley | Wall to Wall: The New London Mural Walk