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Summer 2017 - Station Domination at Grand Central Station, NYC
Station Domination at Grand Central Station, NYC
Summer 2018 - Columbus Circle Station Domination, NYC
Station Domination at Columbus Circle, NYC

People who visit Connecticut want a great mix of things to see and do. That’s why we include so many ideas in our marketing campaign. Each year the campaign delivers approximately:

1,000 Unique Partners across all five regions

280 Million Impressions across all paid media tactics

Over 3 Million Leads to advertised businesses

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One of the digital Out of Home boards in the Summer 2019 campaign. The digital boards, in market from May – June along I-84 and I-95, are weather responsive. When it’s raining, executions showing indoor activities are displayed, when it’s not raining, executions showing outdoor activities are displayed. These billboards serve to inspire Connecticut residents to get out and explore all there is to do in their home state.

One of the digital Out of Home boards in the Summer 2019 campaign. The digital boards, in market from May – June along I-84 and I-95, are weather responsive. When it’s raining, executions showing indoor activities are displayed, when it’s not raining, executions showing outdoor activities are displayed. These billboards serve to inspire Connecticut residents to get out and explore all there is to do in their home state.

One of the digital Out of Home boards in the Summer 2019 campaign. The digital boards, in market from May – June along I-84 and I-95, are weather responsive. When it’s raining, executions showing indoor activities are displayed, when it’s not raining, executions showing outdoor activities are displayed. These billboards serve to inspire Connecticut residents to get out and explore all there is to do in their home state.

One of the digital Out of Home boards in the Summer 2019 campaign. The digital boards, in market from May – June along I-84 and I-95, are weather responsive. When it’s raining, executions showing indoor activities are displayed, when it’s not raining, executions showing outdoor activities are displayed. These billboards serve to inspire Connecticut residents to get out and explore all there is to do in their home state.

One of the digital Out of Home boards in the Summer 2019 campaign. The digital boards, in market from May – June along I-84 and I-95, are weather responsive. When it’s raining, executions showing indoor activities are displayed, when it’s not raining, executions showing outdoor activities are displayed. These billboards serve to inspire Connecticut residents to get out and explore all there is to do in their home state.

One of the digital Out of Home boards in the Summer 2019 campaign. The digital boards, in market from May – June along I-84 and I-95, are weather responsive. When it’s raining, executions showing indoor activities are displayed, when it’s not raining, executions showing outdoor activities are displayed. These billboards serve to inspire Connecticut residents to get out and explore all there is to do in their home state.

One of the digital Out of Home boards in the Summer 2019 campaign. The digital boards, in market from May – June along I-84 and I-95, are weather responsive. When it’s raining, executions showing indoor activities are displayed, when it’s not raining, executions showing outdoor activities are displayed. These billboards serve to inspire Connecticut residents to get out and explore all there is to do in their home state.

The Station Domination at Columbus Circle Station, summer 2018, featured 20 different ads promoting 40 different attractions on every possible surface, including the turnstiles.

The Station Domination at Columbus Circle Station, summer 2018, featured 20 different ads promoting 40 different attractions on every possible surface, including the turnstiles.

The Station Domination at Columbus Circle Station, summer 2018, featured 20 different ads promoting 40 different attractions on every possible surface, including the turnstiles.

The Station Domination at Columbus Circle Station, summer 2018, featured 20 different ads promoting 40 different attractions on every possible surface, including the turnstiles.

The Station Domination at Columbus Circle Station, summer 2018, featured 20 different ads promoting 40 different attractions on every possible surface, including the turnstiles.

In summer 2018, digital kiosks all over Manhattan each featured a series of 20 different ads promoting 40 different attractions.

In summer 2018, digital kiosks all over Manhattan each featured a series of 20 different ads promoting 40 different attractions.

In summer 2018, digital kiosks all over Manhattan each featured a series of 20 different ads promoting 40 different attractions.

In summer 2018, digital kiosks all over Manhattan each featured a series of 20 different ads promoting 40 different attractions.

The Office of Tourism has an ongoing relationship with Bradley Airport, allowing tourism messaging to cover every possible inch of wall space in the baggage claim area. This permanent installation features 13 different experiences covering all four seasons.

The Office of Tourism has an ongoing relationship with Bradley Airport, allowing tourism messaging to cover every possible inch of wall space in the baggage claim area. This permanent installation features 13 different experiences covering all four seasons.

The Office of Tourism has an ongoing relationship with Bradley Airport, allowing tourism messaging to cover every possible inch of wall space in the baggage claim area. This permanent installation features 13 different experiences covering all four seasons.

The Office of Tourism has an ongoing relationship with Bradley Airport, allowing tourism messaging to cover every possible inch of wall space in the baggage claim area. This permanent installation features 13 different experiences covering all four seasons.